TESM 531 Event Tourism Marketing
3 credits
- Prerequisite(s): None
- Delivery: On-Campus
Description
This course helps students learn the process of formulating and managing marketing strategy for event tourism. The course provides understanding of marketing concepts, marketing research, and consumer behavior.
Policies and Procedures
Please be aware of the following linked policies and procedures. Note that in individual courses instructors will have stipulations specific to their course.