M.S. in Applied Data Science with a specialization in UX design

Use big data to understand people better

Be where data science meets people. That’s quantitative user experience (UX) research. This specialization lets you get in the heads of those who use technology and learn more about their motivations, intentions, and experiences.

By applying theories from psychology and human factors, you’ll mine patterns in data to discover the user’s intent. Quantitative UX research tells you not only how much time users spend navigating a website—but whether it’s because of need, enjoyment, or mounting frustration.

Learn not only what users do, but why

Students enrolled in our school at IU’s Indianapolis campus learn methods of data mining, ways to transform large data sets into usable knowledge, and how to represent information visually. The Master of Science in Applied Data Science with a specialization in User Experience Design teaches students the latest methods of data management, analysis, and high-throughput data storage.

UX research and other data science careers

  • Application design architect
  • Business technology analyst
  • Data scientist
  • Human factors specialist
  • Information architect
  • Interactive media designer
  • Product analyst
  • Software developer
  • Usability engineer
  • UX researcher
  • Web developer